Procter and Gamble asked us to create a new campaign to promote Old Spice’s new Captain line of products all around Europe.
Our first task was to define the essence of “Captain-ness” in the world of Old Spice.
Then, we used that concept to develop POS and OOH ads. We have also scripted television commercials and created an endless stream of online content.
Our ads were shot in the US with Old Spice star Isiah Mustafa, while all post-production work happened in-house in Hungary.
The success of this project led Procter and Gamble to contract us for further large scale campaigns where we got to use the most fun character in Old Spice’s toolbox again. We’ll upload these as well as soon as they become public.