TEVA, a local pharma company commissioned us for this campaign. We had to handle the project from the ground up. We analyzed the results of the market research to create a new concept. We have applied that concept to a new TVC script, that fit the taste of our Hungarian target audience. We won the bid to shoot it too, so this campaign was created in-house from the very first moment of conception. Our in-house artists created the design of the “cough monster”, an immediately recognizable symbol that helped Ambroxol easily reach it’s business targets for the quarter.